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Klemos founded Unbun FoodsIn Toronto, where culinary culture abounds, but options for low-carb bread and baked goods were few.
"I really wanted to create a healthy product that respects all the types of dietary restrictions I had: no cereals, low carb and herbal",Klemos told FoodNavigator-USA.
"In reality, when you eat things like bread, traditional wraps, rice, and pasta, it's harder to control your weight, and when I limit them, it's easier to control my weight."A flawless stay
Klemos goes to his kitchen and creates the first version of the & # 39; Unbun & # 39; composed of water, almond flour, flax, coconut flour, pysillium and whole eggs. Unbun Keto Bun contains 5g of net carbs, 10g of protein, 12g of fiber and 240 calories.
"We are not the first to use these ingredients,"Klemos said the almond flour bakery market was expected to grow at a compound annual growth rate of nearly 10% by 2021, according to Technavio.
"The innovation lies in creating a perfect structure and mouthfeel in gluten-free bread products."A flawless stay
& # 39; BYOB (a) & # 39; and the Impossible Foods approach
Klemos who said that he often eats at the restaurant, brought his own bread to restaurants to eat with his burgers. It was during this exercise that he learned that consumers' interest in gluten-free rolls and sandwich bread (Unbun also produces a grain-free and keto-compatible baguette product) at QSR's weakening.
"People do not order as many gluten-free buns just because they are not healthy,"Said Klemos. "There was a perception that gluten-free bread (wrap or bread) was the healthy option, and it's possible to have gluten-free options that are the healthiest option, but the majority of traditional bread without gluten contains xanthan gum and starch. "A flawless stay
Klemos highlighted how Unbun Foods is focusing on catering and retailing to increase brand awareness and distribution. In Canada, Unbun Foods is sold at Whole Foods, Loblaws and Metro, as well as in several restaurant chains, including Mr. Sub and The Burger's Priest.
"If you look at Impossible Foods, they just released their first retail product. The reason they can grow so quickly is that they do not focus solely on the GIC. Many brands of consumer products focus only on the following questions: "How can we turn, how much are we spending in this grocery store?"Said Klemos.
In the United States, Unbun Foods is being rolled out at 83 BurgerIM restaurants in California and soon after at the country's 200 stores. In retail, the company has partnered with KeHe and UNFI and is available in more than 400 small independent health food stores. It will also be launched in Earth Fare stores next month, Klemos said.
Make the freezer aisle a destination of choice for healthy bread
As Unbun Foods expands its retail distribution, the challenge will draw customers to the freezer aisle where the brand needs to store its products without preservatives.
"In itself, we can not sell it like other bakery and bakery products,"Said Klemos. "One of our big challenges is to let people know how to go to the freezer."A flawless stay
Klemos added, "There is a technology (very expensive) that would allow us to sell it at ambient temperatures and that's something we would like to possibly do."A flawless stay
In addition to the grain-free Keto buns, Unbun Foods has other products in its portfolio, including tortillas and pizza crusts, which, according to Klemos, will intensify in the retail and food channels. restoration.
"I think the tortilla is the most exciting SKU we have"Klemos added that, unlike other gluten-free tortillas and wraps that disintegrate under the effect of stretching and handling, the company's Keto tortilla retains its shape and may contain portions of the tortillas. larger foods such as fat burritos.
Klemos wishes that Unbun Foods, as well as other companies, creates a larger market offering better bakery options for you and makes it easier for consumers to find such products.
"I want to influence the operation of the bakery industry. I want people to copy us,"He said.