This coffee is good but it needs more butter | LIMITED TIME OFFER !

Move, milk and sugar.

The last craze for coffee is adding butter and oil drops to your coffee. Raised in cafes, grocery stores and diet books, drinks surf the popularity of the high-fat, high-carb diet that encourages people to adopt fat to lose it. Fans say that drinks can satisfy as a meal, comfortably holding skippers-lunches until lunch time.

At Cafe Bon Vivant and the Alexandria, Virginia, farmer's market, guests can purchase a coffee blended with grass-fed butter, coconut oil and cinnamon. Portland's Cultured Caveman restaurant, in Oregon, sells a version of pumpkin spice that mixes oil and butter with pumpkins, nutmeg and canned cloves.

Grocery stores also stock up and offer ready-to-drink "buttered coffees", ice creams and additives. Picnik butter coffee comes in four varieties, including Extra Bold and Vanilla Latte, containing 170 to 310 calories and 13 to 18 grams of fat. Be aware that Brainer portable creamer sachets contain butter, buttermilk and coconut oil that provide 200 calories and up to 21 grams of fat to your cup of coffee.

Picnik brand Butter Coffee is available in four varieties, including Extra Bold and Vanilla Latte, containing up to 18 grams of fat.

Photo:

picknik

"At first, I thought: it's so disgusting," says

Leeann Funk,

28 year old freelance wedding photographer in Austin, Texas. "Then I tried and I felt like: It's really good. She buys about three times a week a cappuccino with butter, oil, maple syrup and sometimes a scoop of collagen powder at a local restaurant for about $ 6 to $ 7. She thinks it has helped her lose 7 pounds over the past year, with a healthier diet and exercise.

The trend of butter and oil began to gain momentum a few years ago with the launch of the Bulletproof brand of coffee and supplements. Silicon Valley Entrepreneur

Dave Asprey

founded the company after receiving yak butter tea while hiking in Tibet. He returned home to Mountain View, California, and created his own coffee version. Bulletproof now offers more than 50 different coffees, energy bars and supplements, ranging from coffee pods to Brain Octane Oil ($ 23.50 for 16 ounces) that go into making up its coffee. "People who take Bulletproof coffee for breakfast only take care of their food after lunch," says Asprey.

The coffees usually contain MCT oil or medium chain triglycerides. MCTs provide a feeling of satiety similar to that of other fats, but are used more quickly for energy, instead of being stored as fat, she says.

Mark Hyman,

director of Cleveland Clinic's Functional Medicine Center and author of Eat Fat, Get Thin.

The trend of butter and oil began to gain momentum a few years ago with the launch of the Bulletproof brand of coffee and supplements.

Photo:

Bulletproof 360

High-fat products have a growing interest in the ketogenic diet, a fat-rich, low-carbohydrate approach. This is the latest in a long series of programs aimed at limiting carbohydrates, but low-carbohydrate diets, influenced by Atkins, South Beach and others, were more about replacing carbohydrates with proteins than with carbohydrates. lipids. The ketogenic diet urges followers to get 70 to 80 percent of calories from fat, compared to about a third in most US diets. The diet encourages the body to produce compounds called ketones from stored fats, using them as a source of energy instead of glucose.

Six per cent of consumers said they had been on a keto diet in the past year, double the rate for both the paleo and vegan diets, according to a survey of 3,000 people earlier this year by Innova Market Insights. "It's huge," says

Lu Ann Williams,

Innovation Director of Innova.

Google's ketogenic research has increased 150 percent over the last year, according to Google Trends.

The Vitamin Shoppe

The chain now has a "Keto HQ" section in more than 775 stores dedicated to keto-related foods and supplements. Keto is now the second most sought after term on vitaminshoppe.com, up from 25 January, says spokesperson

Crystal Carroll.

The Vitamin Shoppe chain now has "Keto HQ" sections dedicated to keto-related foods and supplements.

Photo:

The Vitamin Shoppe

For consumers interested in keto, butter and coffee products can serve as a bridge. "When people see how good they feel, it makes them do more," says

Naomi Seifter,

founder of Picnik coffee and butter creams.

Judy Fishel,

Sixty-two-year-old assistant director at a Kansas City, Missouri-based restaurant prepares buttered coffee every morning as part of her ketogenic diet. She adds a tablespoon of grass-fed butter to her morning beverage and another MCT oil, ordered online, and places it in the blender for 10 seconds. "It's delicious," she says. "It gives me energy and the fat satiates me," says Fishel, who claims she lost 16 pounds on the diet. Since she does not usually eat breakfast, "it's like a meal replacement for me."

Critics warn against fat overload too quickly. Although it is beneficial for health to consume monounsaturated and polyunsaturated fatty acids found in walnuts and olive oil, the American Heart Association recommends limiting saturated fatty acids , usually present in butter and other foods of animal origin. "Decades of proven science have proven that it can increase your" bad "cholesterol and expose you to a higher risk of heart disease," says the association.

Some experts say the keto diet can produce short-term results, but it's not achievable in the long run. Since carbohydrates usually contain about 60% of the calories we have, it is unrealistic to restrict carbohydrates so severely in the long run, she says.

Monica Reinagel,

A licensed nutritionist in Baltimore who wrote on her blog quickanddirtytips.com about the keto diet. "Losing and gaining weight can be more damaging to your health than never losing it at all," she says.

She is also concerned that an extremely low carbohydrate diet may lead to nutrient deficiencies. "As soon as you have to take supplements to avoid nutritional deficiencies," she says, "there is a problem with this diet."

It is wise to check with your doctor before starting any diet. The ketogenic diet can significantly reduce blood sugar, says

Wickham Simonds,

A specialist in obesity medicine who runs two clinics in Raleigh-Durham, North Carolina. "It's a good idea to make sure your current treatment regimen is not a problem," he says.

Giant coffee

Starbucks

does not intend to launch Bulletproof-type coffees, but has expanded its offering to meet trends in healthy eating. Last summer, at a consumer conference, the general manager

Kevin Johnson

emphasized the growing importance of wellness options. "We have introduced almond milk, soy milk, coconut milk into our drinks," he said.

Food analysts say coffee is a natural place for consumers to look for "functional" health attributes. "Many products fail because it's hard to eat something new every day," says Innova's Williams. "But coffee is a ritual for many people."

Write to Anne Marie Chaker at anne-marie.chaker@wsj.com

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This coffee is good but it needs more butter | LIMITED TIME OFFER !
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