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Do you have your cake and be healthy too? As consumers become increasingly aware that excessive consumption of added sugars can lead to weight gain and a host of ailments, they are looking for lower-sugar, natural products that help them enjoy occasional treats with guilt. or worry. "Sugar reduction now affects more than any other sector of the food industry," says Kyle Krause, Product Manager, Functional Fiber and Carbohydrates, North America, Beneo. "Regulatory requirements and demanding consumers are forcing food manufacturers to move in a clear direction: the sugar content of foods and beverages must be reduced, but with no impact on taste or sensory properties. Better yet, the final product should also provide an additional health benefit. "
This is true through demos and diets. Dave Rosenberg, food manager at NOW Foods, says, "The saying" you are what you eat "has never been as true as today, because consumers use the diet to define identity in an unprecedented way. Whatever food tribe a consumer belongs to, whether it's healthy food, Paleo, fasting or Keto, all share a desire for authenticity and avoidance synthetic ingredients, too processed and empty calories – in short, best food. "
In addition to what is a sweetener, consumers are interested in what it is not – genetically modified, for example. Suzanne's Specialties offers vegan, GMO-free and gluten-free sweeteners. With a full range of natural sweeteners that preserve plant identity and micronutrients, Suzanne's offers organic brown rice syrup, organic wildflower honey, organic agave syrup and organic clarified rice syrup.
The team at Natural Grocers by Vitamin Cottage, headquartered in Lakewood, Colo., Has seen a growing trend in natural sweeteners and offers a wide range of options (such as sugars to the coconut and dates, syrups such as maple, yacon and barley malt and brown rice; honey, molasses, stevia and sugar alcohols such as erythritol and xylitol) to meet the needs. Christi Louderback, Regional Director of Nutritional Health at Natural Grocers at Vitamin Cottage, says, "The variety of natural sweeteners has changed a lot in recent years as customers look for safe, wholesome and tasty sweeteners."
What is selling? Brian Mosser, general manager of the retail business of Get Healthy, which has two stores in Florida, explains: "At Get Healthy, we offer chocolates, baking mixes, snacks and naturally sweetened ice creams. We have also been using these sweeteners for some time in our Get Fresh coffee shop, which makes our treats highly demanded by our customers looking for these more natural options. "
According to Mosser, the best sellers of Healthy are: "The monk's fruit and erythritol should be the best-selling alternative natural sweeteners in our stores." SweetLeaf liquid stevia products, however, dominate the liquid sweetener category.
Louderback also points out that stevia has always been a popular choice, and for good reason: "In addition to information suggesting that stevia can help maintain good glycemic control, it is also used in Brazil to help digestive function and can health too! "
These are far from the only sweet-healthy options for consumers. "Many natural sweeteners contain nutrients," says Louderback. Take coconut sugar, for example. "It's rich in potassium, phosphorus and zinc," she says. "Yacon syrup, made from the roots of this plant, is rich in short-chain sugars like inulin, which plays the role of prebiotics in the colon. Some natural sweeteners also offer a sweet taste without the peak of blood sugar. Sorbitol and xylitol are considered as sugar alcohols, found naturally in berries, apples and plums, and are commercially produced from carbohydrates such as sucrose, glucose and starch. As a group, sugar alcohols have a less dramatic effect on blood sugar than sugar and therefore require little or no insulin for metabolism. "
Paul Hodge, CEO of Laird Superfood, explains, "We understand that many consumers prefer a sweeter taste profile in their coffee and hydrating beverage. We are aware that the "delicious" quotient plays a decisive role in the success of a reference in our brand portfolio. As a result, we have made a deliberate effort to meet our local customers by incorporating an organic coconut sugar whose glycemic index is less than half that of processed sugar, contained in many similar products available on the market. We managed to accomplish this without sacrificing taste. "
For those looking to further reduce calories: "Monk fruits, erythritol and stevia are all calorie-free sweeteners," says Rosenberg. "They have zero glycemic impact, zero grams of carbohydrate and zero grams of sugar per serving. Best of all, there are no artificial ingredients or additives. These products are great for softening coffee or tea, oatmeal, yogurt and almost anywhere you use sugar. These sweeteners are compatible with Keto and are ideal for other sugar-free diets and are perfect for diabetics. "
Supply candy: 5 trendy ingredients
• monk's fruit: Consumers want interesting, original and, above all, delicious taste experiences, "said David Thorrold, General Manager of Sales and Marketing at Monk Fruit Corp., adding that it was" a perfect storm. " For the monk's fruits. "Natural sweetening made from monk's fruit has never been more sought after, and monk fruit foods and beverages are one of the trends that have made new product launches stand out in the last 12 months He adds that, unlike some not so clean sweeteners that consumers seek to avoid (ie those with chemically sounding names or very complex manufacturing and purification processes) the monk's fruits are a choice of added value ingredients. "It's an authentically natural ingredient that gives a delicious taste to a" better food "without any negative label on the ingredient."
Allulose: This monosaccharide, present in small amounts in figs, raisins, jackfruit, maple syrup, molasses and brown sugar, is another sweetener trend to zero calories. Healthy sweeteners, both liquid and solid, make allulose one of their best
Popular products. "Healthy allulose tastes like pure sugar, with no bitterness or aftertaste," says Sarah Miller, Marketing Manager, Healthy Sweeteners.
The supplier Tate and Lyle offers allulose as an ingredient for the manufacturers under the name Dolcia Prima Allulose. Abigail Storms, vice president of Global Marketing and Innovation and Commercial Development, has no impact on blood glucose. It is therefore a useful ingredient in hypoallergenic, low-carbohydrate and low-sugar products. "It's a non-artificial sweetening ingredient that provides the sensory experience of sugar without the calories. As it is a sugar, allulose offers many functional benefits of sucrose, such as texture and mouthfeel, browning of baked goods and freezing point depression ice cream and other frozen desserts. "
• Palatinosis (isomaltulose): Another functional sweetener, which can be used in food applications, including baked goods, frozen desserts and much more: BENEO's Palatinose, a sweetener derived from beet sugar that provides energy in a balanced way and sustainable. A study conducted at the German University of Freiburg found that with a Beneo palatinosis preload, endurance athletes maintained a more stable blood glucose profile and increased fat oxidation, which improved cycling performance compared to to maltodextrin, explains Krause (2). "In addition," adds Krause, "the study suggests that Palatinosis stabilized the blood sugar profile, with lower blood glucose elevation before exercise, and maintained this level throughout the entire year. As a result, a higher rate of fat burning and reduced oxidation of carbohydrates in energy metabolism have been encouraged. "
• Ribose: This five-carbon monosaccharide does not raise blood sugar. "Ribose Bioenergy is natural, safe and clinically proven. It helps regulate the body's natural energy.
synthesis, "says Penny Portner, Director of Marketing for Bioenergy. "It helps muscles regenerate lost energy by stimulating the body's natural ATP production process, reducing muscle aches and stabilizing the body's energy supply by providing sustainable energy from the cellular level, without accident. It is easy to formulate with Bioenergy Ribose and improves the functional profile of the products. It has half the sweetness of table sugar, which allows you to reduce the amount of sugar in most formulas by about 10%, without worrying about the after-taste. Bioenergy Ribose is a sweet addition to all dairy products, all hot and cold beverages, as well as cereals, confectionery and chocolate. "
• Prebiotic fibers: Oligofructose and inulin are great for reducing healthy sugar levels, says Krause. More specifically, these fibrous sweeteners have positive effects on intestinal health. "Both are slightly sweet and are ideal for low-sugar foods such as baked goods and dairy products," says Krause. "The partial reduction of sugar with BENEO fibers has several effects at once: not only can the calorie content be reduced, but also the glycemic effect. Natural dietary fiber obtained from chicory root is not metabolized in the small intestine and its constituents do not enter the bloodstream, unlike sugar. In addition, a high fiber diet, such as that recommended by the WHO, contributes to a healthy digestion. "