Layn launches new "revolutionary" monk fruit variety | EXCLUSIVE OFFER !


Oct 30, 2019 — Layn, an actor in sweeteners, has launched a new, exclusive variety of monk fruit that, according to the company, can naturally produce 20% more mogrosides. These sweet components commonly found in monk fruits are used as key ingredients in sugar reduction. The increase in mogrosides significantly reduces the land, water and resources needed for the production of monk fruit, which benefits farmers and offers a seal of approval for sustainability. Coined Super V Fruit, the new launch represents a major step in improving and securing the monk's end-to-end supply chain, naturally and without the use of genetically modified organisms (GMOs).

This breakthrough in Layn's fruit multiplication program highlights sustainability values, and the breakthrough follows years of investment. In addition, it demonstrates the strength of the company's agricultural innovation programs.

The monk fruit harvest takes place from October to December in Guilin, in southern China. This year, for the first time in its history, Layn farmers will reap the Super V fruit from Layn's investment in natural breeding programs. Commercial volumes of Super V Fruit will be processed in the company's state-of-the-art extraction facilities. "We are expanding the region of the monk's fruit cultivation in the greater Guilin area to other areas suitable for growing monk fruit. This will greatly increase the yield of monk fruit raw material and our production capacity. We have also conducted extensive double harvest research to improve our fruit supply chain for monks, "said Elaine Yu, president of Layn USA. Food IngredientsFirst.

Monk fruits and stevia are just two high intensity herbal sweeteners approved by the FDA GRAS, which means that they are competitors. "However, these two strains can work together as a gentle synergy in some applications. A good example is our Lovia product, which combines stevia and monk fruit, "she adds.

"While many consumers are starting to use and understand the benefits of consuming sweetened monk fruit products, current trends, including the keto diet, are helping to increase the interest and use of fruit. monk. The monk fruits are considered a natural and positive addition to many product ingredient labels with significant launches in the areas of dairy products, beverages, table top sweeteners and sports nutrition, "notes Yu. .

Since its founding in 1995, Layn has been a pioneer in herbal sweeteners, including stevia and monk fruit, with a consistent track record of innovation, scale and business partnerships. In addition, Layn is known for its sustainable agriculture ecosystem with full traceability, as well as the world's largest and most advanced plant-based sweetener manufacturing capacity.

In 2018, Layn and Firmenich signed a major distribution agreement to accelerate their commercial success in the area of ​​sugar reduction. This agreement has allowed Firmenich to have exclusive access to the widest range of natural sweeteners and taste modulation extracts from the sector.

"Because of its size, complete vertical integration, state-of-the-art innovations, and a sustainable, traceable supply chain, Layn is a key strategic partner for Firmenich," says Emmanuel Butstraen, President of Firmenich's Flavor Division.

"This breakthrough in agronomy of monk fruit will enable our customers to create natural and healthier products for their consumers," he said.

By Elizabeth Green

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Layn launches new "revolutionary" monk fruit variety | EXCLUSIVE OFFER !
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