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The company was created by Frank LLosa, a serial entrepreneur with an incredible reputation for success in a variety of fields, ranging from real estate to highly technical photography for National Geographic, one of the first cloud storage systems available to the market. the public. Mr. LLosa was also an elite Division I athlete who is currently incorporating biohacking to stay competitive in all of his projects, including a vegan ketogenic diet, reaching levels of over 8.0 mm on a diet only (such as mentioned in a previous article). Podcast Dave Asprey, CEO of Bulletproof, where Frank made an appearance at the end).
Frank has a unique ability to find a path where others have failed. He knew that this could be the perfect challenge for his unique skills.
The first hurdle to bringing the product to market was the search for a commercial laboratory capable of producing ketone ester on a scale of less than US $ 100 (Dave Asprey spent $ 25,000 for a portion in 2015!) . Frank and his team were warned in advance that several large public companies in the last ten years had tried and failed to deliver the Ketone Ester at an acceptable level of purity and price.
In less than six months, Frank's team has contacted hundreds of labs to find the perfect partner. In the end, it is necessary to buy all the necessary equipment three times, from the scale to the test bench, then to the large-scale production. Working together, they managed to make small batches of the purest ketone ester ever tested.
KetoneAid is relentless in the pursuit of their research and development. Constantly identify new techniques to further reduce costs in order to make a consumer product viable. Significant advances in production methods and cost reduction techniques have been identified. At the end of 2017, we launched a successful Indiegogo campaign and reached $ 150,000, which was five times our goal. And we shipped on time (albeit barely). In 2019, they were featured in the print edition of Inc Magazine, all without PR person.
At the same time, the emerging market for exogenous ketones has begun to show signs of what should become a brand new market segment for keto-based products. This new market is currently generating hundreds of millions of dollars a month using rudimentary technology abandoned by scientists fifteen years ago (or ketone salts). Their success is nevertheless a very good sign of Ketone Ester's potential to become the breakthrough that the natural food market has been waiting for for years.